Improving trading reporting to drive commercial performance
Ted Baker is a British luxury fashion brand operating over 500 branded stores and partner concessions worldwide.
Engaged by the CEO Rachel Osborne to establish consistent Trading reporting weekly and monthly. Deliverables were to ensure the KPIs and reports give insight into past and forecast future performance, enabling the right conversations and conclusions to steer the Trading performance and planning.
Led a project team of Commercial finance, Merchandising, eCommerce and Business Information to establish weekly and monthly packs with:
So that the change is sustainable, also ensured that there is:
Trading meetings are now much more productive, with the right issues being surfaced and tactical and strategic issues being addressed appropriately.