Leading financial body operating globally providing accountancy qualifications and accreditation

“A channel strategy to reach students, members, learning providers and employers effectively”

This professional body came to First Friday to get expertise from outside their industry to develop a channel strategy that would harness technological developments. As part of a First Friday team with backgrounds in Retail and FMCG, we applied a “customer first” mindset and used our knowledge on digital transformation to produce channel recommendations for all stages of the student, member and partner journeys. Combining quick wins and more strategic objectives, we presented prioritised and sequenced actions to fundamentally move from a “push” approach to a “pull” model, interacting with users on the channels they were using.